Since 2003 Blossa has launched an annual limited edition of glögg (mulled wine) with a new flavour and design. The launch is considered one of the prime happenings for Swedish glögg lovers.
Mulled wine, or Glögg in Sweden, is a red wine made with various mulling spices and raisins. On cold winter days, it’s customary to grab a glass of it, especially at Swedish Christmas celebrations.
The concept is based on new and interesting places where Blossa travels to find inspiration and exciting flavours. Coordinates on the bottle guide us to the exact destination that has inspired the annually flavours.
In 2014, Blossa went to Provence in southern France to find inspiration among sun dried flowers and catch the taste of billowing lavender fields. The coordinates take us to the picturesque village of Digne les Bains – the capital of the lavender trade. The flowers and fields in this area inspired the stylized violet pattern on the bottle as well as the traditional, Provençal emblem on the cork.
In 2015, Blossa travels to the British Islands to find the taste of the classic Earl Grey tea. The coordinates take us to the heart of London and The London Tea Company, situated not far from Buckingham Palace. Inspired by the afternoon tea tradition, the design of Blossa 15 re-invents illustration techniques from traditional china. Illustration by Mikael Eriksson.
In order to find unexplored and exciting flavors, you don’t need to travel far. Blossa’s most exotic taste ever origins from Sweden. In 2016 the coordinates 63°69'72.0"N 13°81'76.7”W bring us to the northern forest Storskogen and the flavors Crowberry and caramelized Birch Sap with a hint of smoke. The design scheme is a tribute to the mystery and depths of the Swedish forests, and the gold elements symbolize the treasure of flavors to be found. Illustration by Petra Börner.
In September each year, when the annual edition is launched, the impact on social media is immense. The inspiring journeys, the unique designs and exciting flavours reach out to the design oriented food, beverage press and blogs in Sweden.
Designed by Scandinavian Design Group
