Wineries around the world are considering their own custom-designed bottle which will represent the whole wine region, as there is little additional unique value represented in the bottle shape of the Rhine, Burgundy, Bordeaux and Champagne bottles.
This new bottle, designed by Géza Ipacs is intended to solve this dilemma. It takes the Aszú bottle as its starting point and aims to create a suitable bottle for the dry Tokaj wines, which unifies the appearance of the wines.
Our strategic aim is to popularise dry Furmint on both the national and international level because in terms of quality and likeability, we feel as if we are at a breakthrough point. It was strange that, although we are talking about an authentic grape variety as well as a historic wine region, in the end, the wines end up in a ‘foreign’ wine region’s bottle. Given that we believe in Furmint and the wine region’s breakthrough, I wondered why we couldn’t create a bottle only for this region, which will be distinct and unique on shelves anywhere in the world? – Géza Ipacs
The design takes the region’s traditional glass 500ml Aszú bottle as its starting point, successfully changing the proportions to give birth to a new entity. A more robust and characteristic bottle, with of course a greater capacity of 750ml, was created. In fact the series of bottles has now been expanded to complete the range with 375ml and magnum sizes.
We believe that the bottle design will represent a major asset to support sales. On a national level, it is a forward-thinking idea, internationally however, it will help to deepen the message of authenticity. It is interesting to see that that Austria, which is otherwise extremely strong in wine marketing, has not invested any energy into the creation of regional wine bottles, but has rather used more emphatic labels as a tool to shape identity. We are however are following a path which is also attracting people’s attention abroad. If Furmint becomes an international variety, the unique bottle will then strengthen its success. – Géza Ipacs
Designed by Géza Ipacs (Apacs Studio)
