When I first saw the packaging, the animated film Fantistic Mr Fox came to life for me. The fox, who is trying to get back on the right path. The poems on the label also strengthened this feeling for me, as the film was based on Roald Dahl’s children’s story. The message of the poem is pretty much that when the fox first eats grapes, they are still unripe and sour. Later, as he grows up, he learns to appreciate wine and to consume it with Moderation. In any case, I can image that a retired sly fox looks like this. Maybe a white collar criminal?
I like the label’s simple, clean line and the fact that it is not overcrowded, also that the flower illustrations are reflected on both the label and the packaging.
We don’t yet know how many products there will be in the range as they haven’t been launched yet, but the jacket, text, flowers and colour coding of the capsule will allow ample room for this.
The poem ends by considering who Moderation is. Since the fox good heartedly invites the questionner to a glass of wine. Foxy, isn’t it?
Designed by Veronika Szász
Photos by Gábor Valuska
