Good. is a concept project created in a collaboration between Mary Zaleska and Amanda Bentley. We created the visual identity, advertising, and packaging for the brand.
The idea behind Good. was to have an honest product targeting all of those who love to drink wine but not necessarily know much about it. Therefore our bottles would be reliable, affordable and simple. They wouldn't be known for a sophisticated palette most of us can't even detect, but for simply being good. So that anyone can go and purchase tasty wine without being a connoisseur or playing wine-roulette for 30 minutes in a store.
The design was inspired by geometry, simplicity and minimal yet bold style. We connected hand-drawn patterns with saturated colors and assigned them to different kinds of wine, therefore creating a small identity for each type. The exterior packaging (wrapping paper/ paper bags) was created by connecting all of the patterns and colors into one design representing the entire product.
The advertising consists of fun-facts about wine so that our customers could feel more knowledgeable and confident in their wine-picking skills. Just because they like good. wine doesn't mean they shouldn't reach for great ones in the future as well. By that, we tried to keep the product transparent both in its mission and design.
It's unique because we created the entire project 50/50. Not simply diving tasks between ourselves, but actually the two of us working in front of a computer the entire time. Because of that, we had to connect our two different and individual aesthetics and combine them in a way that would satisfy us both.
Designed by Mary Zaleska & Amanda Bentley
Via: Packaging of the World
