Columns, in addition to their structural functions, have always had real aesthetic significance, which is clearly demonstrated by the popularity of the wonderful porticos found in ancient Egyptian, Persian, and later in Islamic and European architecture.
Stone columns were first known to be erected in ancient Egypt but it was the ancient Greek architecture where columns were perfected from both structural and aesthetic perspectives. All architectural styles that followed either simply took over Greek column forms or applied at least the principles of their construction and shape. Ancient Roman architects decorated Greek columns in abundance; ornamented the shafts with flowers and leaves, twisted them, etc. As for the use of columns, one key change was that Romans applied them as an independent unit in arched and vaulted structures thus placing more emphasis on the aesthetics of columns rather than their structural role.
Laudum is the genitive plural of Laus, the Latin word meaning praise, glory, fame. For such a classic, Latin name, with strong Roman overtones, we have designed this bottle with references to columns of the Ionic or Corinthian period with characteristics from ancient Roman temple architecture. The relationship between viticulture and the temple is age-old. The column is part of the temple, it rises towards the sky, it is history and art, as is wine.
I love that the fluting of the bottle evokes the atmosphere of Ancient Rome. The product radiates power and glory so designers truly fulfilled their aim. The laurel wreath on the capsule top carries several messages for me. Basically, it means victory and success, but it also reminds me of the legend of Apollo (in which Daphne, the nymph became the evergreen laurel tree). Poets were crowned with laurel wreaths because Apollo was the god of music and poetry. Wine itself can also be a poem – so be it.
Awards: The Dieline Awards 2016. Delta ADIFAD 2016. Best Awards Alimentaria 2016.
Designed by Lavernia&Cienfuegos
