I have already written about the Cégér a jó bornak (Brush for good wine) competition in connection with Ágnes Chardonnay. I would also like to show you a current entry, because the unique paper usage and the message conveyed by it are worth our attention.
A couple of words about the winery, which we can understand as a kind of creative brief too. The winery also exists in reality, on the northern shore of the Hungarian Sea (the Balaton). They currently work 30 hectares and produce white wine for the most part. The name Sóskút, which appears on the label, is the name of the vineyard from which the wine originates.
It appealed to me because of its multi-layered label, as well as both the use of materials and its playfulness and diverse message. The layers refer back to the soil structure, which is an important message given that the name Sóskút (salty well) is no coincidence. Wine coming from here has a distinctive salty minerality.
The arches evoke the vineyard hills and basically bring the cradle of wine to life due to the thickness of the paper and the depth of the missing parts. By turning the upper layer, we can not only play with the landscape, but also with the typography.
I would really like to see a complete product line with a similar design. However, I can certainly say that the designer has succeeded in creating a unique, informative and playful label.
Designed by Cecília Pletser
