Wine has been sold around the world in bag-in-box packaging for some time now; this means that a vacuum bag equipped with a tap is filled with the noble nectar, which is generally then packed into a cardboard box. Australian Thomas Angove spent ten years perfecting American William R. Scholle’s 1955 invention for wine. Not only is it attractively priced, but the wine doesn’t come into contact with air after opening, so the wine’s aromas and flavours are not adversely affected even after several days.
The bag-in-box also has a visible economic impact as regards its far-sighted packaging. The latest US research shows that a 5-litre box produces 55% less CO2 and 85% less industrial waste than traditional bottles. So, the BiB is an innovative, cost-efficient and environmentally friendly packaging solution.
As I have written before, we shouldn’t get hung up on the clichéd look of a cardboard box illustrated with pictures of grapes or wine. This concept has successfully refuted these prejudices, which I hope will gain the approval of others than just Sex and the City fans.
The bag has a 1.5 litre capacity, which is equivalent to two bottles of wine. The colours indicate the type of wine contained in the bags, which comes from the French region of Pays d’Oc (Languedoc –Roussillon).
Created by Takis Soldatos & Sofia Blomberg
