The new image of Szekszárd wine region has been selected at a design competition; an initiative which deserves full support since this means that stakeholders at a wine region have realized that they have to stand up united. I would say that the lack of cooperation is a general problem in Central and Eastern European countries, with Austria being the only exception, probably. However, in Szekszárd joint work has already started.
Designers could develop their designs between 10 and 28 October 2016 and then a six-member jury composed of graphic designers and winemakers were judging the entries. The winners (who were awarded 500,000 forints) and wine region representatives will enhance the new image together.
The central element of the design is a modern coat of arms with its shield shape and the crown inspired by the coat of arms of Szekszárd. The town’s heraldic design is currently used as a trademark on the bottles on the most characteristic wines of the region.
As for the colours, we intended to evoke the terroir dominated by blue grapes and those elegant, long-lived red wines which are the most valuable items of the wine region.
The shield shape below the crown is filled with vine rows on hills. This symbolizes the 15 towns and villages of the wine region as one big geographical unit.
The motif looks great on seals, foil tops, and – naturally – in other areas of brand building that the wine region has already started.
I cannot wait to see the final image; I really like the new look of Szekszárd.
Designed by Krisztián Lakosi and Dániel Nagy
